# GEO / AEO — visibility in AI search: Let AI search bring customers to you For anyone with a product or service to promote: people more and more often ask about products right in AI assistants. Get noticed in ChatGPT, Google and other AI assistants when people are choosing products and services. Turn a new way of searching into another channel for winning customers. Stanislav Shupilkin — Data, technology and automation [Discuss your task on Telegram](https://t.me/s_shupilkin) ## From AI search mentions to real customers - **The numbers are there, the growth isn’t.** A tool will show how often AI models mention your business. But reports on their own don’t improve visibility. What matters is knowing what to change and putting those changes in place. - **Visible for the wrong questions.** You can show up in AI answers, but not where potential customers choose a product or service. That is why it matters to track the real questions your audience asks. - **A mention isn’t a customer yet.** Appearing in an AI answer doesn’t guarantee clicks or leads. That is why it matters to measure not only mentions, but also real inquiries from AI search wherever they can be tracked. ## How generative engine optimization works 1. **We find growth opportunities.** We study the real questions your customers ask and check what ChatGPT, Google and other AI assistants answer. We find out where you are not found, why competitors get recommended and what keeps your business out of the answers. **Result:** a visibility map and a prioritized plan of changes. 2. **We implement the changes.** We improve the site, its technical settings and content ourselves, so AI models can find and use information about you more easily. We also work with the external platforms that affect your visibility in AI search. **Result:** real changes instead of a report with recommendations. 3. **We measure the results.** We track changes in visibility, visits from AI services and the leads that can be attributed to this channel. We check what worked and decide what is worth improving next. **Result:** a clear view of what GEO delivers and where to grow next. ## AI search analytics without extra subscriptions - **All your data in one dashboard.** If needed, we build a dedicated dashboard with data on visibility in AI search, visits to your site and leads. You can follow the metrics and how they change over time. - **Automated data collection.** We set up exports from the available sources and regular data updates. We use free tools wherever possible, with no required subscriptions to AI visibility tools. - **The dashboard stays with you.** We hand over the finished dashboard, its settings and access to the data. You can keep using the analytics on your own after our work is done. ## Tested on our own projects We try GEO methods on our own products first. One of them is Voice AI, our Telegram bot that voices text and transcribes voice messages, with its site voice.smolevich.com. - **711** — impressions of the site’s pages in Google’s AI answers (Google Search Console, generative AI report, 27.07–26.10.2026) - **320** — citations of the site in Bing’s AI answers (Bing Webmaster Tools, AI Performance, 28.07–25.10.2026) - **87 of 245** — people who came to the bot from the site found the site through ChatGPT (the bot’s own data, source tag on /start, 09.08–28.10.2026) - **24 of 41** — people who came to the bot from its blog found the article through ChatGPT (the bot’s own data, source tag on /start, 10.08–28.10.2026) Measured on 29.10.2026. This is one project, not a promise of results. [Our projects](https://laviolab.com/#products) ## What our work is built on - **We account for each AI system.** ChatGPT, Google and other AI assistants find and use information differently, and good visibility in one doesn’t mean you are found in the others. So we check each system separately and tailor the changes to how it works. - **We show all the results.** You see which queries we checked, which changes we made and how your visibility changed. We separate lasting results from random swings in AI answers. - **We don’t promise what can’t be guaranteed.** No one can guarantee a place in AI answers. We are responsible for the agreed work, the quality of implementation and measuring the metrics that are available. ## GEO and AEO: frequently asked questions ### What are GEO and AEO in simple terms? GEO (generative engine optimization) is optimizing a site for generative search: ChatGPT, Google’s AI answers and other AI assistants. AEO (answer engine optimization) is optimizing for systems that give a ready answer straight away. It is also called AI SEO, LLM SEO or AI search optimization. The goal is the same: for an AI model to name your brand and cite your site. ### GEO vs SEO: what is the difference? SEO competes for a place in a list of links. GEO and AEO compete for an AI model to name you in its answer and cite your site. Without good SEO you will hardly get into AI answers, so one doesn’t replace the other. ### How do you show up in ChatGPT answers? ChatGPT searches the web and often cites third-party sources, such as reviews and comparisons. So your site needs to be open to its search crawler, OAI-SearchBot, and well indexed, and others need to write about you on other platforms. An audit shows what is holding you back in your case. ### How do you rank in Google AI Overviews and AI Mode? Google builds AI answers on the same index as regular search and needs no special markup for them. So the foundation is strong positions in regular results and pages that answer a customer’s question directly and clearly. ### How can you track brand mentions in AI search? Ask AI models your customers’ questions, and more than once: the answers differ a little each time. Google Search Console and Bing Webmaster Tools show for free how many times a site was shown or cited in their AI answers. ChatGPT and other AI assistants have no such reports. They need regular checks, and those are easy to bring together in a dashboard of your own. ### Can anyone guarantee that AI will recommend you? No, and if someone promises that, be wary. AI answers change from question to question and from week to week. We work on what can be controlled and report the results honestly. ## Let’s discuss your task Send us your site, and we will check what ChatGPT and Google say about you and suggest the best place to start. [Discuss your task on Telegram](https://t.me/s_shupilkin) · Or by email: [info@laviolab.com](mailto:info@laviolab.com)